Products on market today that claim to be recycled or have recycled content in them may not be true. Because there are not any regulations in place about recycled content, it’s often confusing and misleading to consumers. By distinguishing the difference between what Post Consumer Waste and Post Industrial Waste, Consumers can make more educated [...]
Archive for the 'Plugs' Category
Launching A Brand At The Super Bowl With “Dreadful” Packaging
Sunday, June 1st, 2008I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield’s take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product — or not.
This is [...]
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